Super Mario Land is a platforming video game developed by Nintendo for the Game Boy handheld game console. It and the Game Boy debuted in Japan on February 21, 1989, in the United States in July 31, 1989, and in Europe on September 28, 1990. Super Mario Land marked Mario's first appearance on the Game Boy and is the first Mario game for the system. The game was a launch title for the Game Boy in Japan and North America.
The game drove initial sales of the Game Boy and has sold over 14 million copies in total. Super Mario Land was also the first game of the Mario series produced by Gunpei Yokoi.